Tuesday, November 1, 2011

Creative Marketing for Small Business

            Don’t have a large budget to promote your business?  You don’t necessarily need that, although it’s nice if you do.  There are many ways to market your small business without the budget taking a heavy hit.
·         109 Ways to Make Your Business Irresistible to the Media – This is a usefularticle that gives you sound ideas under the headings of “Build Relationships Months in Advance of Pitching,” “Once You’ve Met, Make the Pitch Transition Smooth,” “Ponder These Issues Prior to Pitching,” “21 Kinds of Reporter Bait,” and “A Few Important Don’ts.”
·         Pearl of the Week – The Pearl of the Week offers some simple and enlightening tips to consider when doing business.  They are simple common sense tips that can help your business grow.
·         How to Turn the Conversation from Blogging into Selling – For any of you who are trying to link your blog to your business, this article is useful.  It helps you bridge the gap without feeling guilty or like you are being pushy with your readership.
·         20 Creative Marketing Ideas for Small Business – Although this article was written in 2009, I find that they still are as relevant today as they were two years ago. 
There are many more ideas.  The key is to find ones that you can use comfortably and consistently until they begin to pay off.  The other tip I offer is patience.  Marketing won’t bring changes to your business’ bottom line overnight.  Have the patience to try this things for months consistently to bring results.

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