Aggregators for social networking have been one of the best things I’ve learned about in the last year. These services allow you to schedule content to your social networks such as Facebook, Twitter, and Linkedin. For a small business owner, this is a powerful tool that allows a person to manage her time much more efficiently.
Although there are many out there, the one that I have used is Hootsuite (http://hootsuite.com). After setting up an account, I then let Hootsuite access my various social networking sites/accounts. Once I had that accomplished, I could simply go into Hootsuite, type in my messages and links, and tell it which social networking sites the information should go to. Then I picked the dates and times when my information would post.
What is nice about Hootsuite besides its ease of use, is that its free version allows you to put your toe in the water and test the aggregator, so you get a feel for what it can do for you.
Using a social networking aggregator has improved my productivity tremendously. Now, I can choose to work on my social media postings once a week or once a month. Occasionally, I do have to go in and post something that came up unexpectedly, but for the most part, I can work more efficiently, putting a batch of time into social media instead a portion of my time every day.
Here are some popular ones according to InventorSpot:
1. Microsoft’s Spindex
2. Convo Track (helps tracks comments on blogs)
3. YackTrack (helps monitor social media)
4. FlavorsMe
5. Social Radar
6. Hootsuite
7. Netvibes
8. Profilactic (helps protect online identity)
9. Flock (through its web browser)
Whatever one you choose, you will find that you use your time more efficiently. It’s one of the best things that I can recommend to anyone venturing out into social media marketing.
Let me know which aggregator you use and why!
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